The brief?
How might we create a Cuban airline brand full of passion and vibrancy for curious visitors, to catch a glimpse of life at a different pace?

The result?
I created a new identity inspired by the ‘Clave’ - the five-stroke musical key pattern, which represents the structural core of many Afro-Cuban rhythms. Klave Aire looks to encourage locals to switch up their routine and explore the new, and enables curious tourists to discover Cuba.