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Lustrum Partners

Launching a new legal consultancy during Covid

Client

Lustrum Partners

Year

2020-2024

Scope of Work

Branding, Website Design, Digital assets

Location

London

Lustrum Partners are a new legal consultancy based in London, UK. Former General Council, Joel & Adrian approached me in 2020 with a plan to launch a new legal consulting firm (Lustrum Partners) in a matter of weeks. The intention was to start outreach to existing networks for business, and have a professional website to back up the activity.

Delivery & impact

I delivered basic brand development, including colours, fonts, and photo style, and created an initial website within three weeks. I also developed campaign landing pages, produced three confidential client project summary reports, and crafted sales pitch decks in PowerPoint and InDesign. Additionally, I designed social media graphics and provided corporate headshots. As a result, the highly professional reports enhanced the overall experience of working with Lustrum for clients, garnering lots of positive feedback. The professional-looking brand and website enabled the business to initiate outreach to their networks and attract new business.

7

Page website

4

Confidential report design

1

Basic brand development

30

Professional corporate photos

+

Asset creation (social, pitch decks, PPT)

+

Marketing strategy consultation

Process & approach

Research

I carried out several fact-finding intro sessions with Joel and Adrian, advising of the basics required to get a live website and brand. I was also able to ascertain the core persona pain points - difficult to truly understand if outside of the industry,

Concept

Working from an existing logo provided by another designer, I created some fast brand basics to support some initial marketing materials (colour palette, typography, photography style).

Application

I worked with Lustrum to decide on the flow and content of a website, sketched it out and then designed and built it for them with Webflow (the second site I’d ever built with the platform).
I continued to support Lustrum for several years, helping advise on marketing strategy, designing supporting marketing collateral and post-project reports.

Tools

Pinterest (and similar sites)
Adobe Indesign
Illustrator
Photoshop
InDesign
Lightroom
Webflow
Mailchimp
LinkedIn
Zapier
UberSuggest
Canon 6D Mark 2
35mm Sigma lens

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