Client
Mer Charging
Year
2020-2022
Scope of Work
Multi-channel design & marketing support
Location
UK
Mer is an electric car charging solutions provider based in Europe, helping pave the way for cleaner transportation.
The organisation had recently gone through an extensive agency-led rebrand. Mer’s marketing team approached me, in need of a Graphic Designer to take the new guidelines and bring them to life throughout the organisation. With a core objective of clearly communicating the core brand principles of power, positivity and practicality.
The business needed weekly support creating a range of external design assets for multi-channel lead generation campaigns - both digital and print (including externally hosted landing page creation). Mer also required a range of internal employee training material as well as customer facing educational and way-finding materials.
In addition to design needs, Mer required expert support with managing paid LinkedIn campaigns and writing support for SEO optimised blog posts.
I took on the responsibility of bringing extensive new brand guidelines to life through a range of assets. And worked out ways to simplify a complex topic through messaging and visuals.
I helped Mer rank quickly for many relevant keywords with optimised blog production (improving domain authority and driving relevant traffic). Throughout my time working with Mer, I was able to offer a fast turnaround for multi-channel campaign assets, ensuring marketing team was able to deliver target lead quantities.
Prior to starting any campaign design task for Mer I carried out research into the target market and their current concerns and needs. Mer runs a range of campaigns to target their different markets - commercial, public, landowners, councils and more.
After research and an in-depth brief from the marketing team, I looked for inspiration and developed visual campaign concepts, working within reasonable boundaries of the brand guidelines.
I wove each concept through a range of digital and print assets for a range of campaigns.
Pinterest (and similar sites)
Adobe Indesign
Illustrator
Photoshop
InDesign
Lightroom
Webflow
Mailchimp
LinkedIn
Zapier
UberSuggest
Canon 6D Mark 2
35mm Sigma lens
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.