BoyleSports
The Client
BoyleSports is Ireland’s largest independent bookmaker, operating across retail and digital channels in both Ireland and the UK. The company runs extensive print and digital marketing campaigns spanning iGaming, sports betting, and brand engagement across national media and online platforms.
Year
2024 - Present
Client
Boyle Sports
Services
BRANDING, DIGITAL, PHOTOGRAPHY / VIDEOGRAPHY, PRINT, SOCIAL, WEBSITE DESIGN / BUILD
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DELIVERABLES
20k+
Approx assets delivered over the last 12 months
100+
Average landing pages created / updated weekly
300+
Average statics designed weekly
200+
Average HTML Banners / Gifs each week
THE PROBLEM
The creative team face an intense, high-volume production environment, requiring hundreds of assets to be designed and delivered daily across multiple channels. Campaigns often launched at short notice, with tight turnaround times for both national press and digital channels. Additionally, a company-wide rebrand demanded consistent visual application across thousands of digital touchpoints — including more than 750 landing pages — all while maintaining uninterrupted campaign output.
MY SOLUTION
I manage the end-to-end design process for both print and digital advertising, ensuring brand consistency, speed, and impact under tight deadlines.
- I deliver hundreds of digital assets daily (static, video, GIF, and landing pages) for social, affiliate, and PPC campaigns - supporting iGaming and Sports aquisition marketing teams internally
- Produce and submit 100+ national press ads monthly for The Sun, The Daily Star, The Mirror, and Racing Post.
- Led the rebrand implementation across 750+ landing pages, updating layouts, imagery, and design systems in line with new brand guidelines - carried out in under a fortnight, with optimisation continuing over the following months
- Supported the creation of a new internal photography library using Midjourney, and produced campaign videos using Runway to speed up content generation.
- Supported internal teams with PowerPoint and presentation design to maintain brand consistency.
Core tools: Photoshop, InDesign, Illustrator, Bannerflow, Instapage, After Effects, Midjourney, Runway
