Mer UK
DELIVERABLES
40+
50+
15
5
8
100+
8
THE PROBLEM
Following the rebrand, Mer required consistent, on-brand execution across a large volume of digital and print materials. Key challenges included: Ensuring brand consistency across multiple audience segments (commercial, public sector, landowners, councils, etc.) Producing ongoing campaign assets with fast turnaround times Communicating technical, infrastructure-heavy topics in a clear and approachable way Supporting lead generation, employee education, and customer onboarding at the same time There was also a requirement for SEO content support and LinkedIn paid campaign management, in addition to design.
MY SOLUTION
I worked as Mer’s ongoing designer and campaign support partner, translating the new brand guidelines into daily practical output across internal and external communications.
Brand Implementation
- Interpreted and applied new brand principles (power, positivity, practicality) across all design formats
- Developed clear visual messaging to simplify complex EV concepts for non-technical audiences
Campaign & Content Delivery
- Designed multi-channel marketing assets for lead generation campaigns (digital + print)
- Built externally hosted landing pages to support campaign activity
- Produced SEO-optimised blog content to increase domain authority and organic traffic
- Managed LinkedIn paid campaign setup and performance
Operational Support
- Delivered employee training materials and customer-facing educational/wayfinding materials
- Provided professional photography and brand-consistent portrait imagery for internal and PR use
Delivered
- 40+ digital brochures, guides, and presentations
- 50+ paid ad creatives
- 15+ SEO blog articles
- 5 landing pages
- 8 HTML email designs
- 100+ professional staff portraits
- Supported 8+ integrated campaigns
Tools Used
Illustrator · InDesign · Photoshop · Lightroom · Webflow · Mailchimp · LinkedIn Ads · Zapier · UberSuggest
Canon 6D Mark II + 35mm Sigma
