Case study

Lustrum Partners

I developed a lean brand identity and launched a functional, professional Webflow website within three weeks, then continued to support marketing and communications as the firm grew.

Lustrum Partners is a London-based legal consultancy founded by former General Counsel professionals, Joel and Adrian. The business launched with the goal of leveraging their network to acquire new clients quickly, requiring a credible brand presence from day one.

Lustrum Partners pitch deck slides: “Our services”, “Who are Lustrum?”

This enabled Lustrum to launch confidently, conduct outreach effectively, and present professionally to new corporate clients.

Lustrum Partners LinkedIn posts: “Smarter Working” and “Legal priorities have changed”

The problem

Lustrum needed a professional brand and website launched within weeks to support immediate outreach and business development activity. This had to give the impression of an established, credible consultancy — despite being at launch stage.

Key challenges

No visual identity beyond a basic logo
No website or sales collateral ready for client-facing use
Need for polished, executive-level presentation materials
Requirement for fast turnaround without compromising professional tone or trustworthiness

My solution

Brand & Visual Development

Took the provided logo and expanded it into a usable visual identity system
Created colour palette, typography system, and photography style
Shot corporate portraits to ensure brand consistency across touchpoints

Website & Collateral

Designed and built a 25-page Webflow website, structuring content to reflect credibility and clarity
Created client project summary reports (confidential format for business development)
Designed PowerPoint and InDesign sales decks to enable polished outreach to potential clients
Produced social content to support early business awareness