The request:
How might we... create a new brand concept and application on behalf of genealogists Family Tree, taking a fresh approach that appeals to millennials looking to reconnect with lost relatives.

The result
An aspirational brand, designed to inspire a new generation to want to find out about their past, and understand their background. Following standard UX process, I’ve created a journey for someone new to genealogy looking to search for a family member in a hassle free engaging manner.”