Client
MyCarMatch
Year
2020
Scope of Work
Branding, Web Design, Digital Assets
Location
London
Anthony approached me in 2020 with the idea of launching a car consultancy business.
My Car Match is a car consultancy business. It helps the public understand the best car for them, source it, carry out checks, purchase and even deliver it.
I delivered basic brand development, including logo, colors, fonts, and photo style. An initial website was created within a matter of weeks, featuring SEO-optimised detailed FAQs. Additionally, I developed a landing page with API functionality and designed digital assets to support it. I managed a Facebook campaign to attract the attention of drivers concerned about ULEZ charges. As a result, a high-speed, branded website was created, ranking on page one for multiple target keywords within six months. This enabled the owner to communicate more professionally with existing and prospective clients.
This was one of my first projects as a freelancer, and prior to receiving professional design training. I supported Anthony in creating a basic brand concept, business name, logo, colours, photo style, and designed, wrote and built a website (made in Webflow) to bring in leads. I also carried out in-depth SEO research and optimised the site - helping the site rank on page one for several very relevant terms.
I carried out persona research and proposed some brand concepts / names. I also carried out extensive SEO research to immediately get on top of a traffic building strategy.
I worked with Anthony to decide on the flow and content of a website, sketched it out and then designed and built it for him with Webflow (the second site I’d ever built with the platform).
Pinterest (and similar sites)
Illustrator
Photoshop
Webflow
Mailchimp
Meta Business
UberSuggest