Project Brief:
‍How might we create a new brand concept for a coffee shop, offering an adventurous and educational experience for discerning Londoners, so that they no longer have to travel out of their neighbourhood for great coffee with friends.
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The result?
My concept - Periphery Coffee - brings global flavours to your doorstep. The brand purpose is to encourage locals to explore tastes ‘beyond their usual’ cup of coffee from high street chains. I’ve explored how the brand could be displayed across collateral.