Deseos
DELIVERABLES
140+
64
2
1
100+
THE PROBLEM
The brand needed to increase awareness and wedding client enquiries in a competitive local market. Key challenges included: Inconsistent, low-visibility social presence Limited communication of wedding services and value proposition Need for ongoing, high-quality content production Seasonal traffic fluctuations requiring strategic paid support No structured approach to managing social enquiries
MY SOLUTION
I provided ongoing social media content and marketing support, focused on increasing visibility, improving brand presentation, and converting social interactions into enquiries and bookings.
Content Creation & Brand Presentation
- Produced 3–5 pieces of social content per week, including photography and video shot on-site
- Designed feed layouts and visual direction to improve brand perception and convey quality
Lead Generation & Campaign Execution
- Ran organic and paid social campaigns to drive wedding enquiries and local visibility
- Increased campaign support during peak dates (e.g., Valentine’s Day) to maximise in-store and online demand
- Managed social inbox enquiries, improving response speed and conversion
Sales & Marketing Collateral
- Designed a 64-page wedding brochure to support sales consultations
- Created a flower shop pricing guide for transparent customer communication
- Designed a flyer campaign to encourage user-generated content and local brand spread
This resulted in significantly increased brand awareness in Marbella and consistent inbound enquiries for wedding services.
Delivered
- 140+ Instagram reels and feed posts
- 64-page wedding services brochure
- Flower shop pricing guide
- UGC promotional flyer
- Ongoing social media and enquiry management
Tools Used
Photoshop · InDesign · Lightroom · Premiere Pro · iPhone + DSLR Content Capture
