Lustrum Partners
DELIVERABLES
25
1
4
10+
30+
1
THE PROBLEM
Lustrum needed a professional brand and website launched within weeks to support immediate outreach and business development activity. Key challenges included: No visual identity beyond a basic logo No website or sales collateral ready for client-facing use Need for polished, executive-level presentation materials Requirement for fast turnaround without compromising professional tone or trustworthiness This had to give the impression of an established, credible consultancy — despite being at launch stage.
MY SOLUTION
I developed a lean brand identity and launched a functional, professional Webflow website within three weeks, then continued to support marketing and communications as the firm grew.
Brand & Visual Development
- Took the provided logo and expanded it into a usable visual identity system
- Created colour palette, typography system, and photography style
- Shot corporate portraits to ensure brand consistency across touchpoints
Website & Collateral
- Designed and built a 7-page Webflow website, structuring content to reflect credibility and clarity
- Created client project summary reports (confidential format for business development)
- Designed PowerPoint and InDesign sales decks to enable polished outreach to potential clients
- Produced social content to support early business awareness
Ongoing Support
- Provided ongoing marketing strategy guidance and collateral creation over a multi-year period
This enabled Lustrum to launch confidently, conduct outreach effectively, and present professionally to new corporate clients.
Delivered
- 7-page website
- Brand basics (colour, type, photography style)
- 4 confidential client report designs
- Sales pitch decks & marketing collateral
- 30+ professional corporate headshots
- Continued marketing strategy consulting
Tools Used
Webflow · Illustrator · Photoshop · InDesign · Lightroom · Mailchimp · LinkedIn · Zapier · UberSuggest
Canon 6D Mark II + 35mm Sigma
