My Car Match
DELIVERABLES
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THE PROBLEM
The business launched during the COVID period, when uncertainty around transport costs, emissions zones, and vehicle ownership was high. As a brand-new consultancy, MyCarMatch needed to establish credibility quickly, communicate a complex service clearly, and attract traffic in a competitive search landscape. There was no existing brand, website, or messaging, and outreach needed to begin immediately.
MY SOLUTION
I supported the business from the ground up, creating a basic but effective brand, website, and digital acquisition setup designed to generate early leads.
Brand & Positioning
- Developed the brand name, logo, colour palette, typography, and photography style
- Defined a clear, approachable tone to explain a multi-step consultancy service simply
Website & SEO
- Designed and built an 8-page website in Webflow
- Wrote and structured SEO-optimised FAQ content to target high-intent search queries
- Carried out in-depth keyword research and on-page optimisation
- Achieved page-one rankings for multiple relevant terms within six months
Campaign & Digital Assets
- Designed a dedicated landing page with API functionality
- Created digital assets and managed Meta (Facebook) ad campaigns, targeting drivers concerned about ULEZ charges
- Produced a client-facing PowerPoint deck to support sales conversations
This enabled the founder to launch quickly, communicate professionally, and begin generating inbound enquiries despite market uncertainty.
Tools Used
Webflow · Illustrator · Photoshop · Mailchimp · Meta Business Suite · UberSuggest
