Klave Aire
The Client
Klave Aire is a proposed Cuban airline brand aimed at both locals and curious international visitors looking to explore Cuba with cultural depth and vibrancy.
Year
2021
Client
Shillington College
Services
BRANDING, WEBSITE DESIGN, SOCIAL
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DELIVERABLES
1
Brand identity concept
1
Visual language system (colour, type, rhythm-based graphic patterns)
6
Airline collateral & aircraft livery mockups
THE PROBLEM
The challenge was to create an airline identity that: Represents Cuban cultural rhythm and warmth, without clichés Appeals to tourists seeking authentic experiences Inspires locals to rediscover their own country Feels bold, energetic, and full of life The brand needed to express movement, rhythm, and cultural heartbeat.
MY SOLUTION
I grounded the visual identity in the “clave” — the five-stroke rhythmic pattern that forms the core of Afro-Cuban music.
Brand Identity
- Developed logo forms and graphic elements inspired by clave rhythms and syncopated movement
- Created a warm, vivid colour palette reflecting Cuba’s architecture and coastline
- Selected expressive typography to evoke energy, pace, and character
Application
- Designed brand mockups including aircraft livery, boarding passes, signage, merchandise, and promotional visuals
- Demonstrated how the rhythm concept can scale across print, digital, and environmental branding
The resulting identity communicates cultural authenticity, modern energy, and a sense of joyful exploration.
Delivered
- Brand identity concept
- Visual language system (colour, type, rhythm-based graphic patterns)
- Airline collateral & aircraft livery mockups
Tools Used
Illustrator · Photoshop · InDesign · Pinterest / visual reference research
