Periphery
The Client
Periphery Coffee is a concept brand for a London café offering adventurous, globally-inspired coffee experiences aimed at curious, quality-seeking locals.
Year
2021
Client
Shillington College
Services
BRANDING
No items found.
DELIVERABLES
1
Full brand concept & visual identity
1
Collateral mockups (print + digital)
1
Messaging examples & tone of voice framework
THE PROBLEM
Many London neighbourhoods rely on generic high-street coffee chains, leading to repetitive flavour profiles and limited cultural connection. The challenge was to create a brand identity that encourages exploration and curiosity, feels independent and community-rooted and finally, expresses global flavour influences without feeling gimmicky.
MY SOLUTION
I developed a brand concept and visual identity that positions Periphery Coffee as the place to discover flavours “beyond the usual cup.”
Brand Identity
- Defined purpose, values, and tone of voice around curiosity and cultural exploration
- Created logo concepts, colour palette, and typography system
- Developed visual language inspired by travel labels, passport stamps, and coffee origin markers
Application
- Designed mockups across café collateral (menus, cups, signage, posters)
- Extended visual identity into social content and in-store brand moments
This demonstrated how the concept could scale into a recognisable, community-focused brand.
Delivered
- Full brand concept & visual identity
- Collateral mockups (print + digital)
- Messaging examples & tone of voice framework
Tools Used
Illustrator · Photoshop · InDesign · Pinterest / mood research sources
