Veranera Hostel
The Client
Veranera is the first hostel in Estepona, founded by Bianca. The business needed to build awareness, communicate its unique experience, and drive consistent bookings — especially during low season.
Year
2023-4
Client
Veranera Hostel
Services
DIGITAL, PHOTOGRAPHY / VIDEOGRAPHY, SOCIAL, PRINT
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DELIVERABLES
4
Instagram Reels
3
Paid social ad video ad creation and campaign management
2
2 Award submissions
6
Promotional flyers
THE PROBLEM
As a new hospitality brand in a competitive coastal town, Veranera needed: Stronger visibility among both locals and international travellers Clear communication of the hostel’s unique atmosphere and experience Consistent engagement on social media to maintain bookings year-round There was no existing structured marketing activity, visual content strategy, or strong brand storytelling.
MY SOLUTION
I supported Veranera with brand-led content creation and social activation, designed to communicate the feel of the hostel and increase bookings.
Content Strategy & Production
- Defined content themes to highlight the experience, social atmosphere, interiors and local culture
- Filmed and edited Instagram Reels to drive organic engagement and reach
- Designed paid social ad creatives to support booking campaigns
Brand & Community Activation
- Created flyers for cross-promotion with local cafés, co-working spaces and tourism partners
- Supported award applications to build early credibility and public recognition
- Provided ongoing communication guidance during low-season booking periods
This helped Veranera increase awareness and maintain consistent enquiries, even outside peak travel months.
Delivered
- 4 Instagram Reels
- 3 Paid social ads
- 2 Award submissions
- 6 Promotional flyers
Tools Used
Photoshop · InDesign · Premiere Pro · UberSuggest
Canon 6D Mark II + 35mm Sigma · iPhone 13 Pro
