Case study

Deseos

I provided ongoing social media content and marketing support, focused on increasing visibility, improving brand presentation, and converting social interactions into enquiries and bookings.

Deseos is a florist based in Marbella, offering in-store floral arrangements, online ordering, and full wedding floral services.

Spreads from the Deseos wedding brochure

This resulted in significantly increased brand awareness in Marbella and consistent inbound enquiries for wedding services.

Photography

Capturing the craft

Alongside the social content, I photographed the shop’s work on-site every week and occasionally on location at wedding venues — bouquets, table pieces and wedding set-ups — to give the feed a consistent, premium look.

The problem

The brand needed to increase awareness and wedding client enquiries in a competitive local market.

Key challenges

Inconsistent, low-visibility social presence
Limited communication of wedding services and value proposition
Need for ongoing, high-quality content production
Seasonal traffic fluctuations requiring strategic paid support
No structured approach to managing social enquiries

My solution

Content Creation & Brand Presentation

Produced 3–5 pieces of social content per week, including photography and video shot on-site or on location
Designed feed layouts and visual direction to improve brand perception and convey quality

Lead Generation & Campaign Execution

Ran organic and paid social campaigns to drive wedding enquiries and local visibility
Increased campaign support during peak dates (e.g., Valentine’s Day) to maximise in-store and online demand
Managed social inbox enquiries, improving response speed and conversion

Sales & Marketing Collateral

Designed a 64-page wedding brochure to support sales consultations
Created a flower shop pricing guide for transparent customer communication
Designed a flyer campaign to encourage user-generated content and local brand spread

Tools