Case study

TurboVolt

I developed a lightweight yet distinctive brand identity and built the core assets needed to begin outreach.

TurboVolt partners with leading manufacturers to deliver high-speed EV charging hubs capable of powering multiple vehicles simultaneously. The business was at an early funding stage and needed branding strong enough to support investor outreach and recruitment.

This allowed TurboVolt to launch operations, start investor conversations, and establish credibility quickly — before later transitioning brand scaling to an external agency.

TurboVolt website pages with lime panels

The problem

TurboVolt required a brand identity, website, and pitch materials from scratch — all within two weeks. Output had to be minimal but professional, providing a strong foundation that could later be expanded by a full agency team.

The brand needed to communicate

Credibility in a rapidly growing, competitive EV market
A sense of speed, reliability, and technical capability
Appeal to early investors and industry partners

My solution

Brand Identity

Researched EV industry visual language and buyer expectations
Defined visual direction using core conceptual keywords
Delivered 6 logo variations, with selected logo refined and finalised
Created a colour palette, typography system, and basic brand rules

Launch Collateral

Designed and built a 3-page Webflow website with clear messaging and clean UX
Created a pitch deck template for fundraising, recruitment, and business development
Designed device stickers and wayfinding graphics to guide end users at charging stations

Tools