Case study

Mer UK

I worked as Mer’s ongoing designer and campaign support partner, translating the new brand guidelines into daily practical output across internal and external communications.

Mer is a European EV charging solutions provider focused on enabling cleaner transport. The company had recently completed a full agency-led rebrand and needed support translating the new visual identity into practical marketing and communication assets across the organisation.

Following the rebrand, Mer required consistent, on-brand execution across a large volume of digital and print materials.

Mer designs across desktop, tablet and mobile

The problem

Following the rebrand, Mer required consistent, on-brand execution across a large volume of digital and print materials. There was also a requirement for SEO content support and LinkedIn paid campaign management, in addition to design.

Key challenges

Ensuring brand consistency across multiple audience segments (commercial, public sector, landowners, councils, etc.)
Producing ongoing campaign assets with fast turnaround times
Communicating technical, infrastructure-heavy topics in a clear and approachable way
Supporting lead generation, employee education, and customer onboarding at the same time

My solution

Brand Implementation

Interpreted and applied new brand principles (power, positivity, practicality) across all design formats
Developed clear visual messaging to simplify complex EV concepts for non-technical audiences

Campaign & Content Delivery

Designed multi-channel marketing assets for lead generation campaigns (digital + print)
Built externally hosted landing pages to support campaign activity
Produced SEO-optimised blog content to increase domain authority and organic traffic
Managed LinkedIn paid campaign setup and performance

Operational Support

Delivered employee training materials and customer-facing educational/wayfinding materials
Provided professional photography and brand-consistent portrait imagery for internal and PR use

Tools

Photography

Putting Mer’s people in the picture

Alongside the design work, I photographed the team — 100+ professional staff portraits for internal and PR use, shot in line with the new brand on a Canon 6D Mark II with a 35mm Sigma.