The business launched during the COVID period, when uncertainty around transport costs, emissions zones, and vehicle ownership was high. As a brand-new consultancy, MyCarMatch needed to establish credibility quickly, communicate a complex service clearly, and attract traffic in a competitive search landscape. There was no existing brand, website, or messaging, and outreach needed to begin immediately.
Case study
My Car Match
I supported the business from the ground up, creating a basic but effective brand, website, and digital acquisition setup designed to generate early leads.
MyCarMatch is a London-based car consultancy launched in 2020. The service helps customers choose the right car for their needs, source vehicles, carry out checks, manage purchases, and arrange delivery.
This enabled the founder to launch quickly, communicate professionally, and begin generating inbound enquiries despite market uncertainty.
The problem
My solution
Brand & Positioning
- Developed the brand name, logo, colour palette, typography, and photography style
- Defined a clear, approachable tone to explain a multi-step consultancy service simply
Website & SEO
- Designed and built an 8-page website in Webflow
- Wrote and structured SEO-optimised FAQ content to target high-intent search queries
- Carried out in-depth keyword research and on-page optimisation
- Achieved page-one rankings for multiple relevant terms within six months
Campaign & Digital Assets
- Designed a dedicated landing page with API functionality
- Created digital assets and managed Meta (Facebook) ad campaigns, targeting drivers concerned about ULEZ charges
- Produced a client-facing PowerPoint deck to support sales conversations
Tools
8
Page website
1
Brand name and basic logo
1
Brand basics (colour, typography, photography style)
2
Landing page design & build (including API connection to DVLA)
1
Client pitch deck
2
Meta ad campaigns
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