Mainstream travel media often promotes fast-paced itineraries, popular destinations, and surface-level experiences. This leaves little room for travellers who want to slow down, explore lesser-known places, and build a deeper connection with the environments and cultures they visit. The challenge was to create a travel publication that encourages intentional travel, values immersion over speed, and appeals to readers looking for a more thoughtful alternative to conventional travel magazines.
Case study
Slow Travel
I created a magazine concept centred on the idea of slowing down — spending longer in fewer places to build a stronger connection with local environments and cultures.
Slow Travel is a conceptual travel magazine created as part of a Shillington College project in Manchester, focused on non-conformist travellers seeking deeper, more meaningful travel experiences.
The final result demonstrates how a travel magazine can shift focus from where to go next to how to be present where you are.
The problem
My solution
Brand & Editorial Concept
- Defined the magazine’s positioning, tone of voice, and editorial values
- Developed a visual identity that feels calm, reflective, and intentional
- Chose typography and layout systems designed for long-form reading
Print & Layout
- Designed editorial spreads exploring lesser-known destinations
- Balanced strong photography with generous white space and thoughtful pacing
- Created cover concepts and internal grid systems to support future issues
Tools
1
Travel magazine concept
4
Editorial layout spreads
1
Brand positioning and visual direction
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