JobCentre Plus is often associated with stigma, shame, and a sense of failure, which can discourage people from engaging with its services early — particularly those on the brink of long-term unemployment. Existing perceptions create emotional and psychological barriers, making it harder for individuals to seek support before their situation becomes critical. The challenge was to reframe JobCentre Plus as a proactive, supportive service rather than a last resort.
Case study
The Job Centre
I developed a campaign concept centred on Trial Days, designed to remove pressure and rebuild confidence through practical experience.
This is a conceptual campaign developed as part of a Shillington College project in Manchester, focused on reimagining how JobCentre Plus could engage people facing unemployment or career disruption.
The result is a campaign that positions JobCentre Plus as a facilitator of opportunity, helping people explore new paths without fear or stigma.
The problem
My solution
Campaign Concept
- The idea allows individuals to trial a role in a real workplace for a short period before committing to retraining or career change. This shifts the focus from assessment and judgement to exploration and opportunity.
Application
- I explored how the concept could be communicated through campaign messaging, visuals, and public-facing materials that feel supportive, inclusive, and empowering rather than institutional.
Tools
1
Campaign concept and messaging framework
6
Poster design application
1
Visual direction and campaign mockups
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