Case study

Veranera Hostel

I supported Veranera with brand-led content creation and social activation, designed to communicate the feel of the hostel and increase bookings.

Veranera is the first hostel in Estepona, founded by Bianca. The business needed to build awareness, communicate its unique experience, and drive consistent bookings — especially during low season.

Veranera “Before you…” promotional flyers

Close-up of a Costa Bike rental bike frame on a whitewashed Estepona street

This helped Veranera increase awareness and maintain consistent enquiries, even outside peak travel months.

The problem

As a new hospitality brand in a competitive coastal town, Veranera had no existing structured marketing activity, visual content strategy, or strong brand storytelling.

Veranera needed

Stronger visibility among both locals and international travellers
Clear communication of the hostel’s unique atmosphere and experience
Consistent engagement on social media to maintain bookings year-round

My solution

Content Strategy & Production

Defined content themes to highlight the experience, social atmosphere, interiors and local culture
Filmed and edited Instagram Reels to drive organic engagement and reach
Designed and ran paid social ad campaigns via Meta to support booking campaigns

Brand & Community Activation

Created flyers for cross-promotion with local cafés, co-working spaces and tourism partners
Supported award applications to build early credibility and public recognition
Provided ongoing communication guidance during low-season booking periods

Tools